Industry News

Liberty Mutual Insurance, nearly unheard of two decades ago, emerged as the leader by ad play count.  Today, Liberty Mutual continues to be the pace car in the auto insurance realm. But it is not without its competitors seeking consumers via cable and spot TV efforts.

Cross-platform TV ad measurement and attribution company iSpot has brought to market an agentic AI-powered platform that the company says reimagines how independent measurement can be leveraged to unlock new insights, accelerate workflows, drive better consumer connections and assure advertising effectiveness.

One week after the Seattle Seahawks defeated the New England Patriots in Super Bowl LX at Levi's Stadium in Santa Clara, Calif., the CP Communications is still celebrating — and it has little to do with the NFL championship game's outcome on the playing field.

The role of a sales executive has evolved, says Alexander Group media-focused change agent Matt Bartels. Today's sales pros require knowledge of new technological skills, and younger pros tend to have them all. However, as Bartels writes in this classic column, they may not be considering sales careers because they don't see it as a lucrative profession.

RBR+TVBR Editor-In-Chief Adam R Jacobson paid a visit on Wednesday, one day after attending an all-important Senate Commerce Committee hearing on the national TV ownership reach cap. He offers a report that features highlights from the hearing, and a VIP behind-the-scenes look at NAB Headquarters.

Its acquisition of TuneIn in December raises the profile of the Canadian company 

The post Stingray Aims to Be a Global Audio Powerhouse appeared first on Radio World.

For more than 15 years, a Sault Ste. Marie, Mich., broadcast group led by Bill Curtis and business partner Tim Sabean has operated 11 radio stations acquired from Northern Star Broadcasting. Now, Curtis and Sabean face perhaps the biggest challenge of their ownership tenure — a license revocation proceeding. 

Four items are on the agenda for the FCC's February Open Meeting on Wednesday morning, and among them is a Media Bureau item of particular interest to noncommercial radio broadcast station operators — religious and secular in nature.

In September 2024, RBR+TVBR shared the news that a 6kw Class A FM serving a town between Austin and College Station, Tex., had been acquired by Cowboy Broadcasting Network. At the time, Cowboy was a 50/50 partnership between two business partners. Now, one is buying out the other.

The Atlanta Braves and Gray Media have teamed to bring viewers of WANF-46 and WPCH-17 in Atlanta an expanded spring training broadcast offering. Atlanta Braves President/CEO Derek Schiller says it results from “an amazing response to our partnership" with the two Atlanta TV stations in 2025.