"Our goal is to move the market beyond isolated agent announcements and toward a common foundation for trusted agent-to-agent media buying.," WPP Media shared in a lengthy announcement distributed on Thursday.
Five docket items are on the agenda for the next FCC open Commission meeting, scheduled for Thursday. Among them are two Public Safety & Homeland Security items for consideration by the three voting members of the agency.
The Latino Donor Collaborative (LDC) has released its 2025 LDC U.S. Latinos in Media Report™: Full Year Update and the 2026 LDC Strategic Roadmap for the Entertainment Industry. The data highlights "a widening chasm" between where Latinos consume English-language content and how they are represented on and off screen in the industry.
With connected TV hot with both consumers and marketers, bringing artificial intelligence-fueled products to the digitally delivered streaming video ecosystem is now in vogue. For Chicago-based Iridio, this sees the debut of an AI-powered channel identification engine.
Live TV streaming service Philo has become the latest digitally delivered video content platform to introduce pause ads across its full ad-supported footprint. The format, says Philo, is now accessible both directly and programmatically, "giving brand and agency partners flexible entry into one of streaming's highest-engagement ad moments."
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