Nielsen is moving forward with bringing "expanded capabilities" to the company's Outcomes measurement platform. Notably, the launch includes a new collaboration with attention measurement firm Realeyes, which in the past was viewed by some as a potential competitor.
Local connected TV ad tech operation Madhive has widened its existing relationship with data technology giant Experian. It's a deal that is designed to give local media markets broader access to Experian marketing audiences.
The competition will be available on The Roku Channel’s recently launched Roku Sports Channel. In addition, Roku has launched X Games TV FAST channel and will curate a dedicated X Games Zone, a destination for fans to browse, discover, and stream everything X Games, including programming highlights, clips, interviews, and archival content.
After months of advocacy from broadcasters, legislators, and the public, the AM Radio for Every Vehicle Act has failed to gain inclusion in the final major legislation of the 118th Congress, the Continuing Resolution aimed at averting a government shutdown. It is now up to the incoming GOP-controlled U.S. government to move ahead with the bill.
Atlanta-headquartered Gray Media is partnering with the Atlanta Braves MLB team on a multi-year partnership that starts with the 2025 MLB season. It sees Gray-owned WPCH-17 "Peachtree TV" in Atlanta agree to simulcast 15 regular season games produced and aired by Diamond Sports Group-owned FanDuel Sports Network.
BIA Advisory Services in August forecasted that the industry will earn $171 billion in 2025. But understanding what’s behind that number is essential to succeeding in 2025. As such, Buono asked his team of analysts to identify the top 10 trends driving opportunities for local media next year. What did they find?
On May 30, 2024, the owner of Better Newspapers Inc., which happens to own a group of radio stations, died at the age of 67. Paperwork has now been submitted with the FCC that seeks its permission to transfer ownership of the broadcast licenses from the late owner's estate to his wife of 43 years.
The licensee of four TV translator stations in Mendocino County, Calif., has agreed to sign a Consent Decree in order to end an investigation into its tardy submission of license renewal applications with the FCC.
The family-owned licensee of a trio of Eastern Washington broadcast television stations is resolving a FCC rule flap by signing a Consent Decree with the Media Bureau. At issue: issues/programs list uploads to the Online Public File and complete responses in applications submitted with the Commission.
In 2025, GatesAir will take a starring role in serving FM radio stations with new products and various services needs. Ray Miklius, VP of Technology at GatesAir, shares more about what's ahead in the next year from the electronics manufacturer from the company's U.S. headquarters in Quincy, ll., in this InFOCUS Podcast, presented by dot.FM.
As Hearst Television President Michael J. Hayes sees it, Grethen, who first joined the privately held operation in 1993, is not only among "the most respected and admired marketing leaders throughout the broadcast television industry" but is also "the standard bearer for excellence and viewer-centric marketing.”
A digital multicast network offering from Sinclair Inc. is poised to enjoy greater national coverage, thanks to a new distribution agreement with FOX Television Stations.
A sports betting live show and podcast hosted by Femi Abebefe and Nick Kostos is expanding its reach to the NBC Sports free ad-supported streaming television channel, starting today. It's thanks to a fresh partnership between NBCUniversal and the audio content creator and distributor with majority ownership held by Soros Fund Management.
While FOX enjoyed consumption gains from its coverage of the 2024 World Series, which saw the New York Yankees lose to the Los Angeles Dodgers; NFL regular-season games and coverage of the 2024 U.S. presidential election, it is YouTube's popularity with consumers that broadcast TV leaders should note.
She’s known as “Sweet Tea” on the radio and earlier this year gained control of a South Carolina FM through her Sweet Tea Radio LLC. Now, Sweet Tea — a.k.a. Christy Andrulonis — is a buyer once again at year's end.
Sinclair Inc.'s local news content-focused streaming service NewsON has upgraded its app on the Roku platform, with new features and an updated user interface now available for its users.
The latest Media Monitors Spot Ten TV and Spot Ten Cable reports are out, and for broadcast TV's national activity, there's no bigger advertiser by play count for the week ending December 15 than the venerable department store chain that sponsors the most famous Thanksgiving Day parade in the world.
Local media marketing technology and managed services company Compulse has forged a strategic partnership with an ad sales, operations and revenue management software firm. The collaboration integrates that company's platform with Compulse 360, an automated omnichannel ad activation offering.
Established in 1987, the NAB Crystal Radio Awards bring national recognition to radio stations for their year-round commitment to serving communities. A panel of judges representing the broadcast industry and community service organizations review applications and select 50 finalists and 10 winners.
Cox Media Group (CMG) will continue to be getting cross-platform viewership measurement data and advanced audience insights from a company that seeks to vigorously compete against dominant competitor Nielsen.
