Data accuracy and validation firm Truthset has forged a "strategic integration" with Comcast-owned FreeWheel, the connected TV-focused ad tech platform. This, FreeWheel says, allows advertisers to activate its independently validated Data Rated Audiences (DRAs) across the platform's Connected TV advertising ecosystem.
The FCC amends its registration and certification closed captioning requirements to alleviate obligations for providers of PEG programming and providers of programming carried on nonbroadcast networks.
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