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New data suggest the first advertisers to use ChatGPT are having an abysmal experience, with putrid click-through rates that suggest a reach medium such as Radio or TV may be better choices.

Granted the applications to assign the licenses of WLFI-TV, Lafayette, Indiana, WTHI-TV, Terre Haute, Indiana, and WTVA(TV), Tupelo, Mississippi, from subsidiaries of Allen Media, LLC, to Gray Television Licensee, LLC.

On Wednesday at Barclays Center in Brooklyn, N.Y., The E.W. Scripps Co. will host an "Upfront" affair for advertisers at an affair more aligned with this week's IAB NewFronts, perhaps. Ahead of that event, Scripps is flipping the switch on three streaming-focused endeavors that span from sports to news and Originals.

The research firm's annual study "The Evolution of Video Branding" tracks consumer awareness and perceptions of streaming brands. The big highlight is that major streaming platforms are still struggling to differentiate themselves, with viewers unable to clearly articulate what sets one service apart from another.

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WCB notifies carriers that the Performance Measures Module has been updated, and effective starting with the April 15 deadline, carriers must use the new system certification to report that they have no network test results to report.

It's been considered a premier honor for women in media since 1975. Those being honored with Gracie Awards for 2026 have been unveiled, and we've got a comprehensive list of this year's Television honorees for both National and Local awards.

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A few years ago, it was a regional accident attorney specialist with a bevy of radio commercials heard across several Florida markets. Today, it is a national brand with spots galore across broadcast radio and television. In fact, Morgan & Morgan was tops — again — in the latest Media Monitors Spot Ten TV report.

It's a wakeup call. Our future should belong to Main Street not Wall Street

The post After CBS: Let’s Take Back the Airwaves appeared first on Radio World.

Commissioner says the FCC has a "foundational" role in AI development

The post Trusty: This Age of AI Calls for New “Routines” appeared first on Radio World.

The upcoming NAB Show aims to provide paths to monetization

The post Radio Managers Navigate the Rivers of Digital appeared first on Radio World.

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With the company's fourth quarter and full-year 2025 earnings report still awaiting release, Beasley Media Group on Friday confirmed that it has entered into a "Transaction Support Agreement" with the holders of its first and second lien notes due in two years that would trigger an exchange offer.

Could Nexstar Media Group's now completed merger with TEGNA somehow be unwound? The latter is what California Attorney General Bonta and seven other state Attorneys General seek, as Rob Bonta filed a motion for a temporary restraining order (TRO) on Friday in an effort to reverse what's already been done.

Nautel's annual Radio Technology Forum is confirmed for April 19 in Las Vegas as the concurrent 2026 NAB Show officially opens. The sessions at the Forum begin bright and early with an Industry Briefing Breakfast that includes the Publisher/President of Radio + Television Business Report and Radio Ink.

The new combo is suitable for remote broadcasts

The post Wheatstone to Demo Mix Engine, Virtual Console at NAB Show appeared first on Radio World.

Creative SSP TripleLift has released a new report that suggests the nearly half of Connected TV ads that are "still traditional TV spots" represent a "huge missed opportunity," while urging advertisers to consider what digital and streaming video platforms can do that over-the-air TV cannot.