Industry News

The partnerships with Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, and Wurl, among others, are what FreeWheel calls "a major expansion" of its premium video marketplace and commitment to unifying the programmatic advertising ecosystem for advertisers, agencies and publishers.

Hearst Media Production Group (HMPG) and Xumo, Comcast’s and Charter’s streaming platform joint venture, are celebrating the addition of the Lucky Dog Channel FAST channel as an exclusive offering to Xumo Play consumers.

The company said a software-based solution will not be the right choice for every user

The post Sage Supports “Software EAS” — If Not the Name appeared first on Radio World.

The updated framework, adopted on a 3-2 vote in June 2024 and partially effective since August 15, requires radio and television licensees to verify whether airtime lessees are acting on behalf of a foreign governmental entity and to disclose that relationship at the time of broadcast.

A trio of Senior Analysts at MoffettNathanson has released an investor report that explains how, despite all of the tales of "cord-cutting" by U.S. consumers, traditional cable TV service providers aren't collapsing. But, they offer words of caution for those ready to shoot fireworks off in celebration of the findings.

Digital video ad platform Universal Ads has brought to market what the Comcast unit is touting as "a first-of-its-kind TV Business Partner Program" — one that presents advertisers with "cutting-edge, hand-picked creative and measurement solutions to strengthen their media buys" across the Universal Ads inventory mix.

Futuri's interactive platform, Tether, has been renamed. The company says the rebranding reflects "its renewed commitment to its foundational mission: empowering audiences to actively participate in shaping their listening experience." Current clients will see no disruption in service, as the platform’s core features stay as is.

Software updates have taken transmitters offline days at a time, rendering gaps in EAS

The post NOAA Weather Radio Disruptions Highlight Need for EAS Backups appeared first on Radio World.

The GAB Radio Talent Institute returned to Grady College of Journalism and Mass Communications at the University of Georgia in Athens, Ga., on May 12-17, while the inaugural Illinois Broadcasters Foundation’s Audio Media Career Academy took place in Bloomington-Normal, Ill., from May 12-17.

CTA leader says it “would have huge consequences for your broadcast operations”

The post Shapiro Says AM Mandate Could Be Costly for Broadcasters appeared first on Radio World.