4 weeks 2 days ago
Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital revenue at local stations, up from approximately 10% the prior year, according to Borrell Associates’ 2025 Annual Digital Benchmarking Report. Borrell estimates that local TV […]
Cameron Coats